Canola Market Development
SaskOilseeds focuses on sharing the message of canola oil, meal, and biofuel in Canada to increase domestic consumption. We also provide core funding to Canola Council of Canada to support international canola market development efforts.
National Canola Marketing Program
SaskOilseeds partners with Alberta Canola and Manitoba Canola Growers under the Hello Canola campaign brand to increase Canadian consumer awareness and consumption of canola oil.
Canola oil is healthy, versatile, affordable, sustainable – and Canadian.
Our goal is to make canola the oil of choice for consumers across Canada. Canadians in western Canada have widely adopted canola oil for every day use in their homes, with a market penetration of more than 70%. Therefore, SaskOilseeds’ promotional efforts are concentrated in Ontario, where uptake of canola oil has not been as high and there are still opportunities for market development.
Our research demonstrates that:
Canola oil contains the least saturated fat of any cooking oil, making it one of the healthiest options available, making it ideal for use at home and on a commercial scale.
In Canada, canola oil qualifies for a health claim related to replacing saturated fat with unsaturated fat and blood cholesterol lowering.
Canola meal has a nutritional profile ideally suited for livestock rations, and as a result, it is a widely used ingredient in North American livestock feed and aquaculture diet formulations.
Canolamazing.com has many resources for producers and nutritionists, including the canola meal nutrient profile, feeding guides, research directory, and library.
Canola is a high quality domestically sourced, sustainable biofuel feedstock that plays a key role in reducing greenhouse gas emissions in transportation fuel.
Both of our national canola organizations are currently participating in the development of the federal Clean Fuel Standard in which canola biofuels would play an important role.
Provincial Market Development Investments
SaskOilseeds provides funding and a board representative to each of the two public trust oriented Saskatchewan-based organizations whose efforts work to bridge the urban-rural gap. We also sponsor a CTV Morning Live series.
Canola Resources
Verticillium Stripe Severity Scale
A visual severity scale showing how to identify verticillium stripe in canola, from early stem discoloration to advanced microsclerotia colonization and plant necrosis.
Hello Canola Recipe Database
Looking to eat healthier? Canola oil is a heart-healthy, affordable option with plenty of uses in the kitchen. It’s low in saturated fat and high in plant-based omega-3 fats.
CanolaInfo Recipe Library
Heart-healthy, nutritious recipes developed to profile the versatility of Canadian canola oil.